In many insurance companies, customer consent management is still characterised by manual processes and heavy compliance requirements. Alka Insurance chose to do something about it — and the results speak for themselves. After six months with Nobly’s consent solution, Nobly Consent, Alka Insurance has strengthened compliance, created greater peace of mind for customers and gained a more transparent and efficient consent process.
Previously, customer consents were given verbally over the phone and handled through internal processes, with registration carried out manually in the system.
Today, consent is an integrated part of the sales process at Alka Insurance. The customer encounters a clear digital procedure, and approval is a prerequisite for a sale to be completed.
Alongside efficiency, the most important thing is correct and transparent handling of customer consent.
Consent has become a central discipline in the insurance industry — for the benefit of both customers and regulators.
With Nobly Consent, Alka now has a single system for both template management and consent archiving.
Now we can precisely document what the customer has agreed to — and when. That gives both us and the customer peace of mind.
— Pernille Bauer, Product Owner at Alka Insurance
This means that Alka’s employees can quickly and efficiently find the precise version of a consent — and that the compliance team can document the process in an instant.
The customer now understands precisely what they are consenting to. MitID ensures the right person is giving approval, and data quality has improved significantly.
For Pernille Bauer, the partnership with Nobly has been characterised by close dialogue and quick clarifications.
”We could contact the developers directly, and that made the collaboration both easy and natural,” she says.
Along the way, Alka and Nobly have adjusted the solution as needed — including adding the ability to collect multiple consents and creating a fallback plan in case the system is down.
”Needs changed on an ongoing basis, and Nobly has been quick to adapt. That has made a big difference,” she explains.
The result is a solution that keeps pace with business needs — without compromising on security. At Nobly, partnerships like this are about translating business needs into sustainable solutions that can be adjusted over time.
Going forward, Alka will continue to develop the solution together with Nobly — because when legislation changes, the tools must keep up.
Consents are here to stay — and we are well equipped with Nobly Consent.
— Pernille Bauer, Product Owner at Alka Insurance
After six months in operation, Nobly Consent has become a natural part of how Alka works — and the foundation for the customer journeys of the future.
At Nobly, we are delighted that the partnership with Alka continues — and we look forward to developing the solution as consent requirements and customer journeys evolve across the insurance industry.
